eCommerce Fundamentals

Course 1 : eCommerce Fundamentals – Course Content (3-4 Months)

Module 1: Introduction to eCommerce

• What is eCommerce?
• Evolution and types of eCommerce (B2C, B2B, C2C, etc.)
• Benefits and challenges of running an online business
• Global trends in eCommerce

Module 2: Planning Your eCommerce Business

• Identifying your niche and target audience
• Product selection and sourcing
• Setting business goals and choosing the right business model (dropshipping, inventory-based, services, etc.)

Module 3: Setting Up an Online Store

• Choosing a platform: Shopify, WooCommerce (WordPress), Wix, Magento, etc.
• Domain registration and web hosting basics
• Creating product pages (titles, descriptions, images, pricing)

Module 4: Website Design and User Experience (UX)

• Importance of UI/UX in eCommerce
• Homepage, product pages, and navigation best practices
• Mobile responsiveness
• Trust-building elements (testimonials, return policies, security badges)

Module 5: Payment Gateways and Checkout Process

• Overview of payment methods (PayPal, Stripe, local gateways)
• Setting up secure and user-friendly checkout
• Managing taxes and shipping options

Module 6: Product Management and Inventory

• Inventory control techniques
• Product categorization and filters
• Managing stock levels and order fulfillment

Module 7: Digital Marketing for eCommerce

• Basics of SEO for eCommerce
• Social media marketing (Facebook, Instagram, etc.)
• Email marketing and automation
• Introduction to paid ads (Google Ads, Facebook Ads)

Module 8: Customer Relationship Management (CRM)

• Building and managing customer databases
• Handling inquiries, complaints, and returns
• Loyalty programs and customer retention strategies

Module 9: Analytics and Optimization

• Using Google Analytics for eCommerce
• Key performance indicators (KPIs): conversion rate, cart abandonment rate, AOV
• A/B testing and performance tracking

Module 10: Legal and Security Aspects

• Understanding data privacy and GDPR
• eCommerce laws, terms & conditions, and refund policies
• Securing your website (SSL, data protection)

Module 11: Project – Launching Your eCommerce Store

Review and improve store performance based on feedback

Build a fully functional demo store using WooCommerce or Shopify

Upload products, configure payment, and launch a sample campaign

 Course Details

• Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
• Fee: Available later
• Instructors: Mr. Asghar Ali

 Contact Information

Website: SWEN Institute

Phone: +92-312-7752195

Email: [email protected]

About us – SWEN Institute

At SWEN Institute, we are committed to delivering high-quality education and training in both Information Technology and academic coaching. Established with a vision to empower individuals through knowledge and practical skills, we offer a wide range of IT courses—including Networking, Network Security, CCNA, ASA Firewall, Fortigate Firewall, Palo Alto Firewall , web development, SEO, eCommerce, and digital tools—as well as personalized coaching for school and college students in various academic subjects.

Our expert instructors bring real-world experience to the online classroom, ensuring that every learner gains not only theoretical understanding but also hands-on expertise. Whether you’re a student seeking academic support or a professional looking to advance your tech career, SWEN Institute provides a supportive, innovative, and career-focused learning environment.

We believe in transforming potential into performance—one learner at a time.