Daraz eCommerce

Course 2: Daraz eCommerce – Course Content (4-12 Weeks)

Module 1: Introduction to Daraz eCommerce

  • Overview of Daraz and its marketplace model
  • Understanding how Daraz works for sellers
  • Benefits of selling on Daraz vs. owning a standalone store
  • Daraz ecosystem: Daraz Seller Center, DarazMall, logistics, and promotions

Module 2: Setting Up a Daraz Seller Account

  • Types of seller accounts (individual, business, brand)
  • Step-by-step registration process
  • Verification requirements and account approval
  • Navigating the Daraz Seller Center dashboard

Module 3: Product Listing and Optimization

  • Adding new products manually and in bulk
  • Writing optimized product titles and descriptions
  • Using correct categories, attributes, and SKUs
  • Uploading high-quality product images and videos

Module 4: Order Management and Fulfillment

  • Receiving and processing orders
  • Daraz logistics (DEx) vs. 3PL options
  • Packaging guidelines and product handling
  • Tracking shipments and updating status

Module 5: Pricing, Discounts & Promotions

  • Setting competitive and profitable prices
  • Creating vouchers and bundle deals
  • Participating in Daraz campaigns (11.11, Black Friday, etc.)
  • Flash sales and mega deals

Module 6: Store Design and Branding

  • Customizing your Daraz storefront
  • Using store banners and visuals effectively
  • Creating a brand identity on the platform
  • Customer communication and reviews

Module 7: Daraz University & Support Tools

  • Overview of Daraz University and available training resources
  • Using the Help Center and live support
  • Common troubleshooting tips

Module 8: Marketing and Sales Growth

  • Daraz Sponsored Ads (Pay-per-click advertising)
  • Social media promotion strategies for your Daraz store
  • Using analytics to track performance
  • Techniques to increase visibility and conversion rate

Module 9: Customer Service and Feedback

  • Managing customer inquiries and messages
  • Handling returns and disputes
  • Understanding Daraz’s rating and feedback system
  • Building customer trust and loyalty

Module 10: Policies, Compliance, and Best Practices

  • Daraz seller policies and code of conduct
  • Prohibited products and penalties
  • Avoiding common mistakes and account suspension
  • Staying updated with Daraz policy changes

Module 11: Final Project – Launch Your Daraz Store

  • Create a fully functional Daraz seller account
  • Upload at least 5 products with optimized listings
  • Simulate an order cycle and campaign setup
  • Analyze results and plan improvements

 Course Details

  • Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
  • Fee: Available later
  • Instructors: Mr. Asghar Ali
  • Phone: 0092 312 7752195
  • Email: [email protected]

We believe in transforming potential into performance—one learner at a time.