Daraz eCommerce

Course 2: Daraz eCommerce – Course Content (4-12 Weeks)

Module 1: Introduction to Daraz eCommerce

• Overview of Daraz and its marketplace model
• Understanding how Daraz works for sellers
• Benefits of selling on Daraz vs. owning a standalone store
• Daraz ecosystem: Daraz Seller Center, DarazMall, logistics, and promotions

Module 2: Setting Up a Daraz Seller Account

• Types of seller accounts (individual, business, brand)
• Step-by-step registration process
• Verification requirements and account approval
• Navigating the Daraz Seller Center dashboard

Module 3: Product Listing and Optimization

• Adding new products manually and in bulk
• Writing optimized product titles and descriptions
• Using correct categories, attributes, and SKUs
• Uploading high-quality product images and videos

Module 4: Order Management and Fulfillment

• Receiving and processing orders
• Daraz logistics (DEx) vs. 3PL options
• Packaging guidelines and product handling
• Tracking shipments and updating status

Module 5: Pricing, Discounts & Promotions

• Setting competitive and profitable prices
• Creating vouchers and bundle deals
• Participating in Daraz campaigns (11.11, Black Friday, etc.)
• Flash sales and mega deals

Module 6: Store Design and Branding

• Customizing your Daraz storefront
• Using store banners and visuals effectively
• Creating a brand identity on the platform
• Customer communication and reviews

Module 7: Daraz University & Support Tools

• Overview of Daraz University and available training resources
• Using the Help Center and live support
• Common troubleshooting tips

Module 8: Marketing and Sales Growth

• Daraz Sponsored Ads (Pay-per-click advertising)
• Social media promotion strategies for your Daraz store
• Using analytics to track performance
• Techniques to increase visibility and conversion rate

Module 9: Customer Service and Feedback

• Managing customer inquiries and messages
• Handling returns and disputes
• Understanding Daraz’s rating and feedback system
• Building customer trust and loyalty

Module 10: Policies, Compliance, and Best Practices

• Daraz seller policies and code of conduct
• Prohibited products and penalties
• Avoiding common mistakes and account suspension
• Staying updated with Daraz policy changes

Module 11: Final Project – Launch Your Daraz Store

• Create a fully functional Daraz seller account
• Upload at least 5 products with optimized listings
• Simulate an order cycle and campaign setup
• Analyze results and plan improvements

 Course Details

• Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
• Fee: Available later
• Instructors: Mr. Asghar Ali

 Contact Information

Website: SWEN Institute

Phone: +92-312-7752195

Email: [email protected]

About us – SWEN Institute

At SWEN Institute, we are committed to delivering high-quality education and training in both Information Technology and academic coaching. Established with a vision to empower individuals through knowledge and practical skills, we offer a wide range of IT courses—including Networking, Network Security, CCNA, ASA Firewall, Fortigate Firewall, Palo Alto Firewall , web development, SEO, eCommerce, and digital tools—as well as personalized coaching for school and college students in various academic subjects.

Our expert instructors bring real-world experience to the online classroom, ensuring that every learner gains not only theoretical understanding but also hands-on expertise. Whether you’re a student seeking academic support or a professional looking to advance your tech career, SWEN Institute provides a supportive, innovative, and career-focused learning environment.

We believe in transforming potential into performance—one learner at a time.