eBay eCommerce

Course 3: eBay eCommerce – Course Content (4-12 Weeks)

Module 1: Introduction to eBay Selling

  • What is eBay and how it works
  • eBay’s global reach and seller opportunities
  • Types of eBay sellers: Individual vs. Business
  • Overview of eBay marketplaces (eBay.com, eBay.co.uk, etc.)

Module 2: Setting Up Your eBay Seller Account

  • Creating a personal or business eBay account
  • Linking your Payoneer/PayPal (depending on region)
  • Setting up payment and shipping preferences
  • Understanding eBay Seller Hub and its features

Module 3: Product Research and Selection

  • Finding profitable niches and trending products
  • Using tools like Terapeak (within eBay), Zik Analytics, and Google Trends
  • Competitor analysis and pricing strategies
  • Sourcing products (retail arbitrage, wholesale, dropshipping, private label)

Module 4: Creating and Optimizing Listings

  • Writing effective titles and descriptions
  • Adding high-quality photos and videos
  • Choosing the right category and item specifics
  • Setting pricing formats: Auction vs. Buy It Now (Fixed Price)

Module 5: Inventory and Order Management

  • Listing templates and bulk listing tools
  • Managing active, sold, and unsold listings
  • Handling multiple orders and stock tracking
  • Inventory systems for scaling (manual vs. software)

Module 6: Shipping and Logistics

  • eBay shipping policies and options
  • Setting domestic and international shipping
  • eBay Global Shipping Program (GSP)
  • Printing labels, tracking, and delivery time management

Module 7: eBay Fees, Payments & Taxes

  • Understanding eBay selling fees and final value fees
  • Payment processing and payout schedules
  • Handling refunds, cancellations, and returns
  • Basic tax compliance (based on region)

Module 8: Customer Service and Feedback Management

  • Communicating with buyers professionally
  • Resolving disputes and handling negative feedback
  • eBay’s Seller Protection program
  • Tips for maintaining a high seller rating

Module 9: Marketing and Promotions

  • Promoted Listings (eBay Ads)
  • Creating discounts, coupons, and sales events
  • Cross-selling and bundling strategies
  • Using social media and external traffic to boost sales

Module 10: eBay Policies and Seller Standards

  • eBay rules and restricted items
  • Performance metrics: shipping time, defect rate, cases
  • Avoiding account suspensions and violations
  • How to appeal or respond to eBay warnings

Module 11: Scaling and Automating Your eBay Business

  • Managing multiple stores or platforms (Amazon, Etsy, etc.)
  • Automation tools for listing, repricing, and fulfillment
  • Dropshipping and virtual assistant use
  • Long-term strategies for growth

Module 12: Final Project – Launch Your eBay Store

Analyze listing performance using eBay analytics

Create and optimize a minimum of 5 listings

Set up shipping, payments, and a return policy

Process a sample sale (simulated or real)

 Course Details

  • Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
  • Fee: Available later
  • Instructors: Mr. Asghar Ali

Contact Information

Website: SWEN Institute

Phone:0092 312 7752195

Email: [email protected]

We believe in transforming potential into performance—one learner at a time.