eBay eCommerce

Course 3: eBay eCommerce – Course Content (4-12 Weeks)

Module 1: Introduction to eBay Selling

• What is eBay and how it works
• eBay’s global reach and seller opportunities
• Types of eBay sellers: Individual vs. Business
• Overview of eBay marketplaces (eBay.com, eBay.co.uk, etc.)

Module 2: Setting Up Your eBay Seller Account

• Creating a personal or business eBay account
• Linking your Payoneer/PayPal (depending on region)
• Setting up payment and shipping preferences
• Understanding eBay Seller Hub and its features

Module 3: Product Research and Selection

• Finding profitable niches and trending products
• Using tools like Terapeak (within eBay), Zik Analytics, and Google Trends
• Competitor analysis and pricing strategies
• Sourcing products (retail arbitrage, wholesale, dropshipping, private label)

Module 4: Creating and Optimizing Listings

• Writing effective titles and descriptions
• Adding high-quality photos and videos
• Choosing the right category and item specifics
• Setting pricing formats: Auction vs. Buy It Now (Fixed Price)

Module 5: Inventory and Order Management

• Listing templates and bulk listing tools
• Managing active, sold, and unsold listings
• Handling multiple orders and stock tracking
• Inventory systems for scaling (manual vs. software)

Module 6: Shipping and Logistics

• eBay shipping policies and options
• Setting domestic and international shipping
• eBay Global Shipping Program (GSP)
• Printing labels, tracking, and delivery time management

Module 7: eBay Fees, Payments & Taxes

• Understanding eBay selling fees and final value fees
• Payment processing and payout schedules
• Handling refunds, cancellations, and returns
• Basic tax compliance (based on region)

Module 8: Customer Service and Feedback Management

• Communicating with buyers professionally
• Resolving disputes and handling negative feedback
• eBay’s Seller Protection program
• Tips for maintaining a high seller rating

Module 9: Marketing and Promotions

• Promoted Listings (eBay Ads)
• Creating discounts, coupons, and sales events
• Cross-selling and bundling strategies
• Using social media and external traffic to boost sales

Module 10: eBay Policies and Seller Standards

• eBay rules and restricted items
• Performance metrics: shipping time, defect rate, cases
• Avoiding account suspensions and violations
• How to appeal or respond to eBay warnings

Module 11: Scaling and Automating Your eBay Business

• Managing multiple stores or platforms (Amazon, Etsy, etc.)
• Automation tools for listing, repricing, and fulfillment
• Dropshipping and virtual assistant use
• Long-term strategies for growth

Module 12: Final Project – Launch Your eBay Store

Analyze listing performance using eBay analytics

Create and optimize a minimum of 5 listings

Set up shipping, payments, and a return policy

Process a sample sale (simulated or real)

 Course Details

• Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
• Fee: Available later
• Instructors: Mr. Asghar Ali

 Contact Information

Website: SWEN Institute

Phone: +92-312-7752195

Email: [email protected]

About us – SWEN Institute

At SWEN Institute, we are committed to delivering high-quality education and training in both Information Technology and academic coaching. Established with a vision to empower individuals through knowledge and practical skills, we offer a wide range of IT courses—including Networking, Network Security, CCNA, ASA Firewall, Fortigate Firewall, Palo Alto Firewall , web development, SEO, eCommerce, and digital tools—as well as personalized coaching for school and college students in various academic subjects.

Our expert instructors bring real-world experience to the online classroom, ensuring that every learner gains not only theoretical understanding but also hands-on expertise. Whether you’re a student seeking academic support or a professional looking to advance your tech career, SWEN Institute provides a supportive, innovative, and career-focused learning environment.

We believe in transforming potential into performance—one learner at a time.