eCommerce Courses

Course 1 : eCommerce Fundamentals – Course Content (3-4 Months)

Module 1: Introduction to eCommerce

  • What is eCommerce?
  • Evolution and types of eCommerce (B2C, B2B, C2C, etc.)
  • Benefits and challenges of running an online business
  • Global trends in eCommerce

Module 2: Planning Your eCommerce Business

  • Identifying your niche and target audience
  • Product selection and sourcing
  • Setting business goals and choosing the right business model (dropshipping, inventory-based, services, etc.)

Module 3: Setting Up an Online Store

  • Choosing a platform: Shopify, WooCommerce (WordPress), Wix, Magento, etc.
  • Domain registration and web hosting basics
  • Creating product pages (titles, descriptions, images, pricing)

Module 4: Website Design and User Experience (UX)

  • Importance of UI/UX in eCommerce
  • Homepage, product pages, and navigation best practices
  • Mobile responsiveness
  • Trust-building elements (testimonials, return policies, security badges)

Module 5: Payment Gateways and Checkout Process

  • Overview of payment methods (PayPal, Stripe, local gateways)
  • Setting up secure and user-friendly checkout
  • Managing taxes and shipping options

Module 6: Product Management and Inventory

  • Inventory control techniques
  • Product categorization and filters
  • Managing stock levels and order fulfillment

Module 7: Digital Marketing for eCommerce

  • Basics of SEO for eCommerce
  • Social media marketing (Facebook, Instagram, etc.)
  • Email marketing and automation
  • Introduction to paid ads (Google Ads, Facebook Ads)

Module 8: Customer Relationship Management (CRM)

  • Building and managing customer databases
  • Handling inquiries, complaints, and returns
  • Loyalty programs and customer retention strategies

Module 9: Analytics and Optimization

  • Using Google Analytics for eCommerce
  • Key performance indicators (KPIs): conversion rate, cart abandonment rate, AOV
  • A/B testing and performance tracking

Module 10: Legal and Security Aspects

  • Understanding data privacy and GDPR
  • eCommerce laws, terms & conditions, and refund policies
  • Securing your website (SSL, data protection)

Module 11: Project – Launching Your eCommerce Store

Review and improve store performance based on feedback

Build a fully functional demo store using WooCommerce or Shopify

Upload products, configure payment, and launch a sample campaign

Course 2: Daraz eCommerce – Course Content (4-6 Weeks)

Module 1: Introduction to Daraz eCommerce

  • Overview of Daraz and its marketplace model
  • Understanding how Daraz works for sellers
  • Benefits of selling on Daraz vs. owning a standalone store
  • Daraz ecosystem: Daraz Seller Center, DarazMall, logistics, and promotions

Module 2: Setting Up a Daraz Seller Account

  • Types of seller accounts (individual, business, brand)
  • Step-by-step registration process
  • Verification requirements and account approval
  • Navigating the Daraz Seller Center dashboard

Module 3: Product Listing and Optimization

  • Adding new products manually and in bulk
  • Writing optimized product titles and descriptions
  • Using correct categories, attributes, and SKUs
  • Uploading high-quality product images and videos

Module 4: Order Management and Fulfillment

  • Receiving and processing orders
  • Daraz logistics (DEx) vs. 3PL options
  • Packaging guidelines and product handling
  • Tracking shipments and updating status

Module 5: Pricing, Discounts & Promotions

  • Setting competitive and profitable prices
  • Creating vouchers and bundle deals
  • Participating in Daraz campaigns (11.11, Black Friday, etc.)
  • Flash sales and mega deals

Module 6: Store Design and Branding

  • Customizing your Daraz storefront
  • Using store banners and visuals effectively
  • Creating a brand identity on the platform
  • Customer communication and reviews

Module 7: Daraz University & Support Tools

  • Overview of Daraz University and available training resources
  • Using the Help Center and live support
  • Common troubleshooting tips

Module 8: Marketing and Sales Growth

  • Daraz Sponsored Ads (Pay-per-click advertising)
  • Social media promotion strategies for your Daraz store
  • Using analytics to track performance
  • Techniques to increase visibility and conversion rate

Module 9: Customer Service and Feedback

  • Managing customer inquiries and messages
  • Handling returns and disputes
  • Understanding Daraz’s rating and feedback system
  • Building customer trust and loyalty

Module 10: Policies, Compliance, and Best Practices

  • Daraz seller policies and code of conduct
  • Prohibited products and penalties
  • Avoiding common mistakes and account suspension
  • Staying updated with Daraz policy changes

Module 11: Final Project – Launch Your Daraz Store

  • Create a fully functional Daraz seller account
  • Upload at least 5 products with optimized listings
  • Simulate an order cycle and campaign setup
  • Analyze results and plan improvements

Course 3: eBay eCommerce – Course Content (4-6 Weeks)

Module 1: Introduction to eBay Selling
Module 2: Setting Up Your eBay Seller Account
Module 3: Product Research and Selection
Module 4: Creating and Optimizing Listings
Module 5: Inventory and Order Management
Module 6: Shipping and Logistics
Module 7: eBay Fees, Payments & Taxes
Module 8: Customer Service and Feedback Management
Module 9: Marketing and Promotions
Module 10: eBay Policies and Seller Standards
Module 11: Scaling and Automating Your eBay Business
Module 12: Final Project – Launch Your eBay Store

 Course Details

  • Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
  • Fee: Available later
  • Instructors: Mr. Asghar Ali

 Contact Information

Website: SWEN Institute

Phone: 0092 312 7752195

Email: [email protected]

We believe in transforming potential into performance—one learner at a time.