eCommerce

Course 1 : eCommerce Fundamentals – Course Content (3-4 Months)

Module 1: Introduction to eCommerce

• What is eCommerce?
• Evolution and types of eCommerce (B2C, B2B, C2C, etc.)
• Benefits and challenges of running an online business
• Global trends in eCommerce

Module 2: Planning Your eCommerce Business

• Identifying your niche and target audience
• Product selection and sourcing
• Setting business goals and choosing the right business model (dropshipping, inventory-based, services, etc.)

Module 3: Setting Up an Online Store

• Choosing a platform: Shopify, WooCommerce (WordPress), Wix, Magento, etc.
• Domain registration and web hosting basics
• Creating product pages (titles, descriptions, images, pricing)

Module 4: Website Design and User Experience (UX)

• Importance of UI/UX in eCommerce
• Homepage, product pages, and navigation best practices
• Mobile responsiveness
• Trust-building elements (testimonials, return policies, security badges)

Module 5: Payment Gateways and Checkout Process

• Overview of payment methods (PayPal, Stripe, local gateways)
• Setting up secure and user-friendly checkout
• Managing taxes and shipping options

Module 6: Product Management and Inventory

• Inventory control techniques
• Product categorization and filters
• Managing stock levels and order fulfillment

Module 7: Digital Marketing for eCommerce

• Basics of SEO for eCommerce
• Social media marketing (Facebook, Instagram, etc.)
• Email marketing and automation
• Introduction to paid ads (Google Ads, Facebook Ads)

Module 8: Customer Relationship Management (CRM)

• Building and managing customer databases
• Handling inquiries, complaints, and returns
• Loyalty programs and customer retention strategies

Module 9: Analytics and Optimization

• Using Google Analytics for eCommerce
• Key performance indicators (KPIs): conversion rate, cart abandonment rate, AOV
• A/B testing and performance tracking

Module 10: Legal and Security Aspects

• Understanding data privacy and GDPR
• eCommerce laws, terms & conditions, and refund policies
• Securing your website (SSL, data protection)

Module 11: Project – Launching Your eCommerce Store

Review and improve store performance based on feedback

Build a fully functional demo store using WooCommerce or Shopify

Upload products, configure payment, and launch a sample campaign

Course 2: Daraz eCommerce – Course Content (4-6 Weeks)

Module 1: Introduction to Daraz eCommerce

• Overview of Daraz and its marketplace model
• Understanding how Daraz works for sellers
• Benefits of selling on Daraz vs. owning a standalone store
• Daraz ecosystem: Daraz Seller Center, DarazMall, logistics, and promotions

Module 2: Setting Up a Daraz Seller Account

• Types of seller accounts (individual, business, brand)
• Step-by-step registration process
• Verification requirements and account approval
• Navigating the Daraz Seller Center dashboard

Module 3: Product Listing and Optimization

• Adding new products manually and in bulk
• Writing optimized product titles and descriptions
• Using correct categories, attributes, and SKUs
• Uploading high-quality product images and videos

Module 4: Order Management and Fulfillment

• Receiving and processing orders
• Daraz logistics (DEx) vs. 3PL options
• Packaging guidelines and product handling
• Tracking shipments and updating status

Module 5: Pricing, Discounts & Promotions

• Setting competitive and profitable prices
• Creating vouchers and bundle deals
• Participating in Daraz campaigns (11.11, Black Friday, etc.)
• Flash sales and mega deals

Module 6: Store Design and Branding

• Customizing your Daraz storefront
• Using store banners and visuals effectively
• Creating a brand identity on the platform
• Customer communication and reviews

Module 7: Daraz University & Support Tools

• Overview of Daraz University and available training resources
• Using the Help Center and live support
• Common troubleshooting tips

Module 8: Marketing and Sales Growth

• Daraz Sponsored Ads (Pay-per-click advertising)
• Social media promotion strategies for your Daraz store
• Using analytics to track performance
• Techniques to increase visibility and conversion rate

Module 9: Customer Service and Feedback

• Managing customer inquiries and messages
• Handling returns and disputes
• Understanding Daraz’s rating and feedback system
• Building customer trust and loyalty

Module 10: Policies, Compliance, and Best Practices

• Daraz seller policies and code of conduct
• Prohibited products and penalties
• Avoiding common mistakes and account suspension
• Staying updated with Daraz policy changes

Module 11: Final Project – Launch Your Daraz Store

• Create a fully functional Daraz seller account
• Upload at least 5 products with optimized listings
• Simulate an order cycle and campaign setup
• Analyze results and plan improvements

Course 3: eBay eCommerce – Course Content (4-6 Weeks)

Module 1: Introduction to eBay Selling

• What is eBay and how it works
• eBay’s global reach and seller opportunities
• Types of eBay sellers: Individual vs. Business
• Overview of eBay marketplaces (eBay.com, eBay.co.uk, etc.)

Module 2: Setting Up Your eBay Seller Account

• Creating a personal or business eBay account
• Linking your Payoneer/PayPal (depending on region)
• Setting up payment and shipping preferences
• Understanding eBay Seller Hub and its features

Module 3: Product Research and Selection

• Finding profitable niches and trending products
• Using tools like Terapeak (within eBay), Zik Analytics, and Google Trends
• Competitor analysis and pricing strategies
• Sourcing products (retail arbitrage, wholesale, dropshipping, private label)

Module 4: Creating and Optimizing Listings

• Writing effective titles and descriptions
• Adding high-quality photos and videos
• Choosing the right category and item specifics
• Setting pricing formats: Auction vs. Buy It Now (Fixed Price)

Module 5: Inventory and Order Management

• Listing templates and bulk listing tools
• Managing active, sold, and unsold listings
• Handling multiple orders and stock tracking
• Inventory systems for scaling (manual vs. software)

Module 6: Shipping and Logistics

• eBay shipping policies and options
• Setting domestic and international shipping
• eBay Global Shipping Program (GSP)
• Printing labels, tracking, and delivery time management

Module 7: eBay Fees, Payments & Taxes

• Understanding eBay selling fees and final value fees
• Payment processing and payout schedules
• Handling refunds, cancellations, and returns
• Basic tax compliance (based on region)

Module 8: Customer Service and Feedback Management

• Communicating with buyers professionally
• Resolving disputes and handling negative feedback
• eBay’s Seller Protection program
• Tips for maintaining a high seller rating

Module 9: Marketing and Promotions

• Promoted Listings (eBay Ads)
• Creating discounts, coupons, and sales events
• Cross-selling and bundling strategies
• Using social media and external traffic to boost sales

Module 10: eBay Policies and Seller Standards

• eBay rules and restricted items
• Performance metrics: shipping time, defect rate, cases
• Avoiding account suspensions and violations
• How to appeal or respond to eBay warnings

Module 11: Scaling and Automating Your eBay Business

• Managing multiple stores or platforms (Amazon, Etsy, etc.)
• Automation tools for listing, repricing, and fulfillment
• Dropshipping and virtual assistant use
• Long-term strategies for growth

Module 12: Final Project – Launch Your eBay Store

• Create and optimize a minimum of 5 listings
• Set up shipping, payments, and a return policy
• Process a sample sale (simulated or real)
• Analyze listing performance using eBay analytics

 Course Details

• Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
• Fee: Available later
• Instructors: Mr. Asghar Ali

 Contact Information

Website: SWEN Institute

Phone: +92-312-7752195

Email: [email protected]

About us – SWEN Institute

At SWEN Institute, we are committed to delivering high-quality education and training in both Information Technology and academic coaching. Established with a vision to empower individuals through knowledge and practical skills, we offer a wide range of IT courses—including Networking, Network Security, CCNA, ASA Firewall, Fortigate Firewall, Palo Alto Firewall , web development, SEO, eCommerce, and digital tools—as well as personalized coaching for school and college students in various academic subjects.

Our expert instructors bring real-world experience to the online classroom, ensuring that every learner gains not only theoretical understanding but also hands-on expertise. Whether you’re a student seeking academic support or a professional looking to advance your tech career, SWEN Institute provides a supportive, innovative, and career-focused learning environment.

We believe in transforming potential into performance—one learner at a time.