Search Engine Optimization

SEO Basics & Advanced – Course Content (4-6 Months)

Module 1: Introduction to SEO

• What is SEO?
• Importance of SEO in digital marketing
• How search engines work (Google, Bing, etc.)
• Types of SEO: On-page, Off-page, and Technical

Module 2: Keyword Research

• What are keywords?
• Types of keywords (short-tail, long-tail, LSI)
• Tools for keyword research (Google Keyword Planner, Ubersuggest, SEMrush)
• How to choose the right keywords

Module 3: On-Page SEO

• Title tags and meta descriptions
• Header tags (H1–H6)
• URL structure
• Keyword placement and density
• Image optimization (alt tags, file names)
• Internal linking

Module 4: Off-Page SEO

• Backlinks and their importance
• Link-building strategies
• Guest blogging, forums, and social bookmarking
• Understanding domain authority and page authority

Module 5: Technical SEO Basics

• Site speed optimization
• Mobile-friendliness and responsive design
• SSL certificates (HTTPS)
• XML sitemaps and robots.txt
• Canonical tags and duplicate content

Module 6: Local SEO

• Google Business Profile (formerly Google My Business)
• Local citations and directory listings
• Managing reviews and ratings
• NAP consistency (Name, Address, Phone)

Module 7: SEO Tools and Analytics

• Google Search Console basics
• Google Analytics overview
• SEO plugins for WordPress (Yoast SEO, Rank Math)
• SEO audit tools and how to use them (Screaming Frog, Ahrefs – intro level)

Module 8: SEO Best Practices and Trends

• White hat vs black hat SEO
• SEO myths and common mistakes
• Staying updated with Google algorithm changes
• SEO for voice search and mobile-first indexing

Module 9: Practical SEO Project

Basic SEO audit of a live website

Conducting keyword research for a sample business

Writing optimized content (blog post or website page)

On-page SEO implementation using WordPress or HTML

 Course Details

• Duration: Typically 4 Months, with flexible morning and afternoon batches. (only online)
• Fee: NA
• Instructors: Mr. Asghar Ali

 Contact Information

Website: SWEN Institute

Phone: +92-312-7752195

Email: [email protected]

About us – SWEN Institute

At SWEN Institute, we are committed to delivering high-quality education and training in both Information Technology and academic coaching. Established with a vision to empower individuals through knowledge and practical skills, we offer a wide range of IT courses—including Networking, Network Security, CCNA, ASA Firewall, Fortigate Firewall, Palo Alto Firewall , web development, SEO, eCommerce, and digital tools—as well as personalized coaching for school and college students in various academic subjects.

Our expert instructors bring real-world experience to the online classroom, ensuring that every learner gains not only theoretical understanding but also hands-on expertise. Whether you’re a student seeking academic support or a professional looking to advance your tech career, SWEN Institute provides a supportive, innovative, and career-focused learning environment.

We believe in transforming potential into performance—one learner at a time.