Course 1 : eCommerce Fundamentals – Course Content (3-4 Months)
Module 1: Introduction to eCommerce
- What is eCommerce?
- Evolution and types of eCommerce (B2C, B2B, C2C, etc.)
- Benefits and challenges of running an online business
- Global trends in eCommerce
Module 2: Planning Your eCommerce Business
- Identifying your niche and target audience
- Product selection and sourcing
- Setting business goals and choosing the right business model (dropshipping, inventory-based, services, etc.)
Module 3: Setting Up an Online Store
- Choosing a platform: Shopify, WooCommerce (WordPress), Wix, Magento, etc.
- Domain registration and web hosting basics
- Creating product pages (titles, descriptions, images, pricing)
Module 4: Website Design and User Experience (UX)
- Importance of UI/UX in eCommerce
- Homepage, product pages, and navigation best practices
- Mobile responsiveness
- Trust-building elements (testimonials, return policies, security badges)
Module 5: Payment Gateways and Checkout Process
- Overview of payment methods (PayPal, Stripe, local gateways)
- Setting up secure and user-friendly checkout
- Managing taxes and shipping options
Module 6: Product Management and Inventory
- Inventory control techniques
- Product categorization and filters
- Managing stock levels and order fulfillment
Module 7: Digital Marketing for eCommerce
- Basics of SEO for eCommerce
- Social media marketing (Facebook, Instagram, etc.)
- Email marketing and automation
- Introduction to paid ads (Google Ads, Facebook Ads)
Module 8: Customer Relationship Management (CRM)
- Building and managing customer databases
- Handling inquiries, complaints, and returns
- Loyalty programs and customer retention strategies
Module 9: Analytics and Optimization
- Using Google Analytics for eCommerce
- Key performance indicators (KPIs): conversion rate, cart abandonment rate, AOV
- A/B testing and performance tracking
Module 10: Legal and Security Aspects
- Understanding data privacy and GDPR
- eCommerce laws, terms & conditions, and refund policies
- Securing your website (SSL, data protection)
Module 11: Project – Launching Your eCommerce Store
Review and improve store performance based on feedback
Build a fully functional demo store using WooCommerce or Shopify
Upload products, configure payment, and launch a sample campaign
Course Details
- Duration: Typically 1-4 Months, with flexible morning and afternoon batches. (only online)
- Fee: Available later
- Instructors: Mr. Asghar Ali
Contact Information
Website: SWEN Institute
Phone: 0092 312 7752195
Email: [email protected]
We believe in transforming potential into performance—one learner at a time.
