| Tier | Monthly Ad Budget (to Google) | Management Fee / Agency Charge | What’s Included / Limits |
|---|---|---|---|
| Starter | PKR 50,000 – 150,000 | PKR 8,000 – 20,000 (or ~10‑15%) | 1–2 campaigns, up to e.g. 50–100 keywords, basic ad copy, conversion tracking, weekly reporting, basic optimization |
| Growth / Standard | PKR 150,000 – 500,000 | PKR 20,000 – 60,000 (or ~8‑12%) | 3–5 campaigns (search + display + remarketing), more keywords / ad groups, advanced optimization, A/B testing, landing page suggestions, more frequent reporting |
| Advanced / Enterprise | PKR 500,000+ | 5‑10% (or lower, negotiated) | Full campaign suite (search, display, shopping, video, remarketing), unlimited keywords (within reason), in-depth analysis, funnel strategy, custom creatives, dedicated account manager, etc. |
| Package | Ideal For | Monthly Ad Budget | Management Fee | Key Features |
|---|---|---|---|---|
| 1. Starter Package “Launch & Learn” | Local businesses or startups | PKR 30,000 – 100,000 | PKR 12,000/month | – 1 Search Campaign – Up to 20 keywords – Basic ad copy & creative – Google Ads setup – Conversion tracking – Monthly performance report |
| 2. Growth Package “Scale Smart” | Growing brands targeting 1–2 cities or services | PKR 100,000 – 250,000 | PKR 20,000/month or 15% of spend (whichever higher) | – Up to 3 campaigns (Search + Display) – Up to 50 keywords – Advanced targeting & negative keywords – A/B ad testing – Weekly reporting – Landing page audit |
| 3. Premium Package “Dominate Locally” | Established brands across multiple cities | PKR 250,000 – 600,000 | PKR 40,000/month or 12% of spend | – Up to 6 campaigns (Search, Display, Remarketing) – Up to 100 keywords – Custom creatives for display – Call tracking setup – Competitor analysis – Bi-weekly optimization & strategy calls |
| 4. Enterprise Package “Nationwide Visibility” | Large businesses or e-commerce | PKR 600,000+ | Custom pricing (~10% of spend or fixed retainer) | – Unlimited campaigns – YouTube Ads, Shopping Ads (if applicable) – Funnel strategy & CRO recommendations – Daily optimization – Dedicated account manager – Full analytics dashboard access |
| Add-on Service | Fee (Monthly or One-time) |
|---|---|
| Landing Page Design & Dev | PKR 15,000 – 40,000 (one-time) |
| Multilingual Ad Campaigns (Urdu & English) | PKR 5,000/month |
| Monthly Video Ad Creation | PKR 20,000/video |
| WhatsApp & Call Tracking Setup | PKR 7,500 (one-time) |
| Google Analytics 4 Setup | PKR 10,000 (one-time) |