SEO Basics & Advanced – Course Content (4-6 Months)
Module 1: Introduction to SEO
- What is SEO?
- Importance of SEO in digital marketing
- How search engines work (Google, Bing, etc.)
- Types of SEO: On-page, Off-page, and Technical
Module 2: Keyword Research
- What are keywords?
- Types of keywords (short-tail, long-tail, LSI)
- Tools for keyword research (Google Keyword Planner, Ubersuggest, SEMrush)
- How to choose the right keywords
Module 3: On-Page SEO
- Title tags and meta descriptions
- Header tags (H1–H6)
- URL structure
- Keyword placement and density
- Image optimization (alt tags, file names)
- Internal linking
Module 4: Off-Page SEO
- Backlinks and their importance
- Link-building strategies
- Guest blogging, forums, and social bookmarking
- Understanding domain authority and page authority
Module 5: Technical SEO Basics
- Site speed optimization
- Mobile-friendliness and responsive design
- SSL certificates (HTTPS)
- XML sitemaps and robots.txt
- Canonical tags and duplicate content
Module 6: Local SEO
- Google Business Profile (formerly Google My Business)
- Local citations and directory listings
- Managing reviews and ratings
- NAP consistency (Name, Address, Phone)
Module 7: SEO Tools and Analytics
- Google Search Console basics
- Google Analytics overview
- SEO plugins for WordPress (Yoast SEO, Rank Math)
- SEO audit tools and how to use them (Screaming Frog, Ahrefs – intro level)
Module 8: SEO Best Practices and Trends
- White hat vs black hat SEO
- SEO myths and common mistakes
- Staying updated with Google algorithm changes
- SEO for voice search and mobile-first indexing
Module 9: Practical SEO Project
Basic SEO audit of a live website
Conducting keyword research for a sample business
Writing optimized content (blog post or website page)
On-page SEO implementation using WordPress or HTML
Course Details
- Duration: Typically 4 Months, with flexible morning and afternoon batches. (only online)
- Fee: NA
- Instructors: Mr. Asghar Ali
Contact Information
Website: SWEN Institute
Phone:
Email:[email protected]
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